A distinctive, living, working, cultural landscape that tells the ongoing story of generations of people interacting with their environment
5.1 Establish an integrated National Park farm advisory service to: support regenerative farming; increase take-up of national agri-environment schemes and green finance opportunities; and, so support the viability and retention of low input livestock farming across the National Park.
5.2 Provide advice, training and support for rural and land-based businesses to help them to innovate, diversify, and secure investment in their natural assets and create ‘green jobs’, so as to retain at least the same number of jobs within the sector.
5.3 By 2030 provide at least 30 apprenticeships or traineeships, and wider programmes of training in land management, heritage and green skills, including the new skills needed by businesses to support more nature-friendly farming and tackle climate change.
5.4 Improve the quality, sustainability and accessibility of the tourism ‘offer’ and information to encourage visitors to stay overnight, come ‘out of season’, and experience parts of the National Park that are currently less visited, so that the value of tourism grows by at least 5% in real terms by 2030.
5.5 Make the National Park more accessible to a diverse range of ages and abilities, including by providing 5 locations that all have ‘Changing Places’ accessible toilet facilities, all terrain mobility scooters, and ‘miles without stiles’ routes.
5.6 Develop and promote events and attractions based on the special qualities of the National Park that will be attractive to a new, more diverse and younger audience, so that 15% of visitors each year are coming for the first time.
5.7 Encourage and support farms and estates to provide more opportunities for visitors and schools groups to experience the special qualities of the National Park, including establishing a ‘peer mentoring’ network to help build capacity by 2029.