Double rainbow over Airton

COVID-19 Support Guidance for Tourism Businesses

We know that Coronavirus (Covid-19) is already impacting businesses across the Yorkshire Dales and many of you will have concerns. We, along many other organisations, would like to echo the support and advice that is already out there by creating this page with useful links and information for businesses. We will continue to update this page with the latest news and opportunities for Yorkshire Dales businesses.


Government advice

The Government and ACAS have published guidance for employers and businesses which will assist employers and businesses in providing advice to staff. You can find more Government guidance here.

The newly launched Bounce Back Loan Scheme (BBLS) helps small and medium-sized businesses affected by Coronavirus (COVID-19), and which are outside the scope of the business grant funds scheme, to access loans of up to £50,000.

A discretionary fund has been set up to accommodate small businesses including bed and breakfasts previously outside the scope of the business grant funds scheme with up to £617 million to be made available for local authorities in England.


District Council advice

Information about support available to businesses in North Yorkshire can be found via North Yorkshire County Council. This includes links to the relevant sections on the District and Borough Council websites for accessing business rates support, the Small Business Grant Fund and Retail, Hospitality & Leisure Grant Schemes plus links to the York & North Yorkshire Local Enterprise Partnership. The County Council have created a new website to enable people to buy local and for North Yorkshire businesses and tradespeople who can work under Covid-19 restrictions to share what they offer with customers who need their services.

For businesses in the Cumbria area of the National Park, Cumbria Tourism has put together its own guidance and support pages.

North Yorkshire:

Lancashire:

Cumbria:

Destination Management Organisations


Welcome to Yorkshire

Welcome to Yorkshire is providing information and guidance specifically for businesses relying on visitors to the region, regardless of whether you are a member of their organisation.

#YorkshireTogether: How to adapt your business during the Corona virus (Covid-19) outbreak.


Visit England/Visit Britain

Visit Britain, has all the latest information on Covid-19 specific to the tourism industry, and how the Government and its agencies are managing it. The advice covers topics such as funding and employee welfare, and includes information from both Government and non-governmental agencies.

Visit England have announced the launch of the ‘We’re Good To Go‘ UK-wide industry standard and consumer mark, in partnership with national tourist organisations to provide confidence for tourism as the sector works towards reopening. This means businesses across the sector can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and check they have the required processes in place.

The scheme is free to join and open to all businesses across the sector. Other commercial schemes still remain available and this is not aimed at replacing them, should businesses wish to continue with their existing provider (e.g. AA or GTBS).

The registration links are live for Visit England Recovery webinars and can be found here.

VisitEngland’s Business Advice Hub features a dedicated section containing the support available to tourism businesses during the COVID-19 pandemic, from funding to guidance on mental health. Click below.


Yorkshire Dales Millennium Trust Coronavirus Community Fund

The Coronavirus Community Fund has been established to support community groups through this difficult time, for more information and guidance, and the application form, please see links below:

Coronavirus Community Fund Guidance Notes
Coronavirus Community Fund Application Form YDMT
Coronavirus Community Fund – Grants FAQ’s


Tourism Know How

Tourism businesses can sign up for a virtual marketing workshop and follow the Recovery Marketing Programme run by tourism specialist, Susan Briggs. There is no charge for any of this activity. You can also join the very supportive online Tourism Network community.


Other sources

Federation of Small Businesses has advice and guidance for small businesses and the self-employed on reducing the risks from coronavirus.

The National Lottery Heritage Fund has launched a £50 million Heritage Emergency Fund to support the heritage sector as an immediate response to the coronavirus outbreak.

Arts Council England has launched a £70 million emergency response package for freelance creative practitioners and cultural workers, and non-regularly funded arts organisations.


We know that there are many fantastic examples of individuals and communities doing what they can to help under difficult circumstances.

Let us know if you there is something amazing happening in your area that you’d like others to know about so we can spread the word.