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The Yorkshire Dales National Park’s social media Image credit: Alltechbuzz_net

Social media accounts and management

Our Social Media House Rules

Our social media channels will feature a variety of information from ourselves and partners, keeping you informed and up to date with what is happening across the National Park. 

We’re here to help in any way that we can, but we expect users to offer us the same level of courtesy that we offer them. We want our social media channels to be safe spaces and a place for healthy, open and insightful comment/discussion, which is why we have a short set of house rules: 

All users must comply with the social media platform’s Terms of Use as well as our own terms of use.

We will remove, in whole or in part, posts that we feel are inappropriate, or discriminatory against any individual or group.

You are wholly responsible for any content you post including content that you choose to share.

We will remove messages and/or disable comments (where function allows) including reporting and/or blocking users on our social media channels who post messages at us which we believe are:

  • Abusive or obscene
  • Deceptive or misleading
  • In violation of any intellectual property rights, including copyright
  • In violation of any law or regulation
  • Spam and off-topic content (persistent negative and/or abusive posts in which the aim is to provoke a response)
  • Promotional material, including links to external websites and promotions 

Anyone repeatedly engaging with us using content or language which falls into the above categories will be blocked and/or reported to the associated social media platform. We will not tolerate or respond to abusive messages.

Monitoring of social media

The accounts are monitored during office hours Monday to Friday. Due to the volume of requests we may be unable to give you a personal response. However, if a number of people are raising similar questions we may issue one response which aims to help everyone. We may also point you in the direction of the people at the Authority who are best placed to respond to your query.

If you have an urgent enquiry please visit our contact page and contact us via telephone or email.

We follow and like a small number of people, mostly our partners in the emergency services, other organisations we work with and local media. This allows us to monitor important information that we may need to make residents aware of. To enable us to do this we cannot follow or like a large number of other people as we would risk missing key messages. Therefore please don’t be offended if we don’t follow or like you back.

Following or liking someone does not necessarily mean that we support or endorse them or their views.

We only share important information from our partners that we think residents and visitors need to be aware of. We may also support national campaigns or share information from partners relating to larger events that we are playing a part in.

Please don’t be offended if we don’t share something that you have asked us to. As a local authority we are required to be very careful about what we retweet as people can see this as an endorsement of the person, organisation or event.

User-generated content – your social media shared by us!

People come to the Yorkshire Dales National Park Authority’s social media accounts to immerse themselves in the incredible Dales landscape through the multimedia content it shares. They come to find out what’s going on in the National Park and to hear the latest news from the organisation.

Our social media accounts reach hundreds of thousands of people a week and have over 300,000 followers.

Our Communications Team share dozens of different images a week and actively encourage anyone who loves taking pictures and video of their time in the Dales to send them in so they can be featured on one or more of our channels. By the way, you don’t have to be a professional photographer, have the latest whizzy camera or high spec smartphone, just a passion for the landscape and a good eye for a photo or video clip.

If you have content to share, here’s how:   

What content do we post?

  • Have a look at our various social media channels to get an idea of the content we post. We currently use Facebook, Instagram, TikTok, X, YouTube, LinkedIn and Threads.  
  • Photos are great, video clips are even better.
  • Content that showcases the special qualities of the National Park: landscape features, rural life, recreation, wildlife and people!   
  • Content that has been filmed within the Yorkshire Dales National Park boundary.  
  • Content that gives a sense of the day – for example, in keeping with the seasons, the weather, relevant national or local events.  

Do’s – Video  

  • Videos – 10-60 seconds. 
  • Portrait format (preferably). 
  • Minimal/zero editing.
  • We love to hear natural sounds. 
  • We love to see videos that include people/yourself. Please ensure you have asked for permission before filming other people if they’re going to be recognisable.

Do’s – Photographs 

  • Take photos in landscape or portrait format.  
  • Photographs need to be at least 1,500 pixels across on the long side.  
  • Please ensure you have asked for permission before photographing other people if they’re going to be recognisable.


  • No music.
  • No swearing.  
  • No political content.
  • Don’t over-edit your photos.
  • Don’t include watermarks that you share with us.
  • Don’t use a drone to film content without permission from the landowner.

IMPORTANT – permissions  

If there are any under-18s in any of your content, we will need written consent from a parent or guardian (if that’s not you) giving us permission to feature them.  


You’ll be credited on all posts that feature your content! If you have a professional-style social media profile we will tag you. Please provide your tags so our followers can find you. It’s also worth noting that we can’t guarantee to feature content that has been submitted to us.


If you send us your content, you are giving us permission to use it on our social media channels, including Facebook, Instagram, TikTok, X, YouTube, LinkedIn and Threads. You are also allowing us to use your content alongside our own text.

Checklist for sending content to us:

  1. Provide us with a location (as exact as possible please) and any other relevant information.  
  2. Provide us with all your professional-style social media tags  
  3. Provide us with the name you wish us to credit  
  4. Send large files by either Google Drive or Dropbox.  
  5. Attach any permissions eg. consents from parents or guardians.  
  6. Email the content to us at  

We are excited to see your content on our social media. Thank you in advance.