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Swaledale in Summer By Stephen Garnett

The Visitor

Our longstanding and much-loved annual guide to the Yorkshire Dales National Park is packed full of features and useful information to help you discover this stunning part of the world – and it’s FREE!

2024 highlights

  • This edition marks 70 years since the Yorkshire Dales National Park was created in 1954; read the fascinating story of the UK National Parks movement
  • Limestone & leaping salmon! Enjoy a wonderful walk in the Ribble Valley discovering its historical past
  • Parklife – discover the Dales’ rare species and habitats that need our protection
  • Location, location, location! Explore the Dales landscape and features that have inspired centuries of artists and writers – and now tv and filmmakers too
  • Experience the Dales – what makes the National Park special, from unique adventures and dark skies to food and drink producers
  • Plan your trip: what to see & do, how to get here & around, and a detailed map
  • Plus… a competition to win a weekend break

Read all about it

You can pick up a copy of The Visitor 2024 at Aysgarth Falls, Grassington, Hawes and Malham National Park Visitor Centres, or browse this and previous editions online.

The Visitor 2024

Past editions are available here

Events listing

If you are organising an event you can add it for free at any time to our online event listings.

For your event to be considered for inclusion in the next edition of our annual magazine, please ensure it is uploaded by 23 December 2024.


With a huge annual print run of 125,000 copies and nationwide distribution, The Visitor is a great place to promote your business.

This highly successful, long-standing publication, which has kept visitors informed since 1981, changed to a brand new, beautifully designed magazine format in 2017. This has been very positively received as the new size racks well and can be clearly seen in Tourist Information Centres (TIC).

The magazine is distributed FREE nationally via the TIC network and locally through all National Park Visitor Centres, B&Bs, visitor attractions and many other outlets.

Packed with useful information for visitors, including visitor centre locations, car parking and cash points, it contains a huge events section and informative centre-spread map.

What our advertisers think…

“We’re very long-standing, annual advertisers in The Visitor as it’s the perfect publication for promoting our Skipton restaurants.”
Katie Davison, Bizzie Lizzie’s 

“It’s great to have such an informative publication in the area – not just for visitors, but residents use it, too. We like to advertise in it as we feel it reaches so many people.”
Susan Cunliffe-Lister, Masham Sheep Fair 

The Visitor is a great magazine, highlighting all that is good about the Yorkshire Dales. Drystone walls form the fabric of the Dales, so we are pleased to advertise our walling training courses in a magazine dedicated to the area.”
John Pridmore, Yorkshire Dry Stone Walling Guild

“We have advertised in The Visitor for over thirty years.  The switch to magazine format is a significant improvement to this key Yorkshire Dales publication. We are delighted with the new look.”
William Bagshaw, Managing Director, White Scar Cave

“Without a doubt, advertising in The Visitor has proved to be a highly effective way of attracting those coming to see the Yorkshire Dales National Park to visit us at Parcevall Hall Gardens.”
John Martin, Parcevall Hall Gardens

To find out more about advertising your business and to discuss rates, please contact Sheila Ward at publishers Bow House Digital on 01347 821928 or Advert design is included in the price.

More details

If you have any queries or would like to know more about The Visitor, please contact the editor, Sarah Nicholson:

Write to: Yorkshire Dales National Park Authority, Colvend, Hebden Road, Grassington, Skipton, North Yorkshire, BD23 5LB

Call: 01756 751618


Privacy statement

The Yorkshire Dales National Park Authority is committed to ensuring the responsible collection and use of personal data in the course of its business, under the requirements of the EU General Data Protection Regulation 2016 (GDPR) and the Data Protection Act 2018 (DPA).  We will ensure that personal data is processed fairly and lawfully, and that the rights of data subjects are properly respected. Please refer to our Privacy Notice, which sets out our responsibilities as data controller.