F5. Through ‘Great Place: Lakes and Dales’ deliver a programme of research and investment in local culture, arts and heritage so as to retain and attract younger people and businesses to the rural corridor linking Skipton to Grasmere. Rationale: The National Park has a disproportionately low number of younger, working age people (18-44). Arts Council England and the Heritage Lottery Fund have awarded Craven and South Lakeland District Councils £1.34 million for a project to boost the local economy through celebrating local culture, arts and heritage. The project is focused on the rural corridor linking Skipton in the south to Grasmere in the north, including the market towns and rural hinterlands, extending into the western side of the National Park. Lead partner: Craven District Council; Supporting partners: South Lakeland District Council; Yorkshire Dales National Park Authority; Chrysalis Arts; Grassington Festival; Further information: Lakes and Dales; Cost over 5 years: £1,400,000 Funding shortfall: None Related objectives: A7; A9; E2; E5; E6; E7; F1; F2; F6 Ecosystem services: Sense of place and inspiration; Sense of history Trade-offs: Attracting more residents and developing housing, new infrastructure and new business will all have potential impacts on the environment and existing amenities in the National Park. These will be identified and moderated through the application of the policies set out in the Yorkshire Dales Local Plan. Baseline: ‘Great Place: Lakes and Dales’ was launched in August 2017. Progress: Continued the Great Place: Lakes and Dales project, using arts, heritage and culture as the catalyst for economic, social and environmental change focused on younger people. Activities included a new housing design competition, a range of new training opportunities, and the Hinterlands Film Festival.