Undertake a 5-year programme of measures to promote the National Park as a place to live for younger, working age households (18-44 years) to help halt the decline in their numbers. Progress: First year programme of activity completed, involving the 4 District Councils, North Yorkshire County Council, and YDNPA. Activity included: commissioning a socio-economic study of the National Park; a Strategic Housing Market Assessment; and, developing promotional material about the Park as a place to live on the YDNPA website. Rationale: The National Park has almost half the national average proportion of younger, working age people (18-44). The District Councils and National Park Authority are working together to develop a range of practical interventions to create new employment and housing opportunities (see section E and objective F1). This will be supported by promotion of the National Park area as a place to live and work. The intention is to try to retain existing working age households and attract new ones from elsewhere in the country. Lead partners: Craven District Council; Eden District Council; Richmondshire District Council; South Lakeland District Council; Supporting partners: Yorkshire Dales National Park Authority; North Yorkshire County Council; Cumbria County Council; Lancashire County Council; Cumbria Local Enterprise Partnership; York, North Yorkshire & East Riding Local Enterprise Partnership; Further information: YDNPA – Live in the Dales Cost over 5 years: £500,000 Funding shortfall: £200,000 Related objectives: A9; B9; E1; E5; E6; E7; E8; E9; F1; F3; F4; F5; F7 Ecosystem services: None Trade-offs: Attracting more residents and developing housing, new infrastructure and new business will all have impacts on the environment and existing amenities in the National Park. These will be identified and moderated through the application of the policies set out in the Yorkshire Dales Local Plan. Baseline: No programme.