E9. Support sustainable farm businesses, rural business innovation and diversification, so as to increase the average LFA (Less Favourable area) farm business income to match the national average wage and increase the number of jobs within the sector to 3,250 by 2025. Rationale: ‘High-nature value’ farming (High Nature Value farming describes low intensity farming systems that are particularly valuable for wildlife, the environment and people) is critical to the long-term well-being of the National Park’s special qualities but many farmers earn less than the minimum wage for the hours worked, and their core agricultural business currently operates at a loss. The Dales’ average farm business income is £19,000, compared to a national average of £22,800. Alongside reforms of agri-environment support, there is a need to improve core business profitability – with a renewed focus on improving business margins rather than just business turnover. Planning policy in the Yorkshire Dales Local plan is supportive of appropriate new farm and rural business development and diversification. Lead partners: Cumbria Local Enterprise Partnership; York, North Yorkshire & East Riding Local Enterprise Partnership; Supporting partners: Dales Farmer Network; Cumbria Farmer Network; Yorkshire Dales National Park Authority; Forestry Commission; Further information: Cost over 5 years: £2,000,000 Funding shortfall: n/a Related objectives: A1; A8, A9; B11; C1; C2; D1; D2; D3; D5; D8; E1, E2; E4; E7; F6 Ecosystem services: Biodiversity; Food provision; Timber provision; Genetic diversity; Recreation; Energy; Trade-offs: New economic development has the potential to have impacts on tranquillity (A2); landscape character (A3); important historical buildings (A6) important habitats (C1), and important species (C2). Management and mitigation of any impacts will be achieved through the policies in the Yorkshire Dales Local Plan. Baseline: 2,683 people were employed in the rural land-based sector in 2017. Progress: 3,065 people employed (2018).