Promote the Yorkshire Dales National Park as a leading sustainable tourism destination, including enhancing the locations of four National Park Visitor Centres to create ‘visitor hubs’ that promote local distinctiveness and assist destination promotion for local activities, accommodation, food and itineraries.
How the local partners are doing on this objective
Progress: Sites in Aysgarth, Grassington, Hawes & Malham have all had new orientation boards with waymarked walks, free maps & key seasonal messages. There is an ongoing programme of enhancements to signage, which will be completed by 2024.
Rationale: There is increasing evidence that visitors are looking for unique holiday ‘experiences’. Well-designed visitor hubs would provide opportunities to promote local distinctiveness and the ‘offer’ of each individual dale, giving visitors easy access to information in each locality.
Lead partner: Yorkshire Dales National Park Authority;
Further information: YDNPA – National Park Visitor Centres
Cost over 5 years: £400,000
Funding shortfall: £200,000
Ecosystem services: Recreation;
Baseline: No visitor hubs.