Promote the Yorkshire Dales National Park as a leading sustainable tourism destination, including enhancing the locations of four National Park Centres to create ‘visitor hubs’ that promote local distinctiveness and assist destination promotion for local activities, accommodation, food and itineraries. Progress: 1 visitor hub already created at Aysgarth NPC. Re-development of Grassington NPC was due to be completed at the end of March 2020 but final work delayed by Covid-19 lockdown. Rationale: There is increasing evidence that visitors are looking for unique holiday ‘experiences’. Well-designed visitor hubs would provide opportunities to promote local distinctiveness and the ‘offer’ of each individual dale, giving visitors easy access to information in each locality. Lead partner: Yorkshire Dales National Park Authority; Supporting partners: Craven District Council; Eden District Council; Richmondshire District Council; South Lakeland District Council; Further information: YDNPA – National Park Centres Cost over 5 years: £400,000 Funding shortfall: £200,000 Related objectives: A3; B1; B6; B9; C1; C2; E5; E6; E9; F6; F7, Ecosystem services: Recreation; Trade-offs: None Baseline: No visitor hubs.
