We believe that being part of a National Park is very special. The Yorkshire Dales National Park logo – the well-known Swaledale ram's head - provides a strong identity for this beautiful area. The logo promotes the location, provides a sense of place, and is a strong brand which is recognised nationally.
The National Park Authority is keen that businesses and communities use the National Park logo to highlight their association with the area and so has developed five eye-catching versions, based on the established ram's head design. You can see the logos in the slideshow at the top of the page, or download them in a PDF file.
We hope that people proud to work or operate within the area will be inspired to use these locator logos and help us build on the strong, recognisable brand which celebrates this unique place, as well as helping local businesses strengthen their own product.
Who can use the locator logos?
If you are a business, community, group, individual or charity based in or carrying out the substantial part of your work in the Yorkshire Dales National Park, or whose work is substantially National Park-related, or you are holding an event or activity in or about the National Park, you can apply for a licence to use the trademark.
What do the locator logos represent?
The five logos have been created to help you position your business, event or product within the Yorkshire Dales National Park – simply pick the one most appropriate to you.
They represent the place – there is a different logo for the Yorkshire Dales National Park Authority.
They are not a quality mark, and do not represent an endorsement, funding or any other support by the Yorkshire Dales National Park Authority.
You can use them in almost any way you like – as stickers in shop windows, on business flyers, event programmes, websites, email and posters are just some examples.
What are the criteria for use?
- The locator logos must not be used in any way which brings the Authority or National Park into disrepute, or which goes against National Park policies or purposes.
- Promotional material or merchandise that bears only the National Park logo is not permitted. It must be accompanied at all times by the business/seller's own logo - for example, on a letterhead or on packaging around cheese. It must always be made clear who the business/seller is, that these are not National Park Authority goods, nor Authority-endorsed. If interested in selling National Park-branded items, please contact our Retail Manager.
- The logos must not be distorted, altered in shape, cropped or added to. Guidelines to help ensure correct application will be provided.
- They are not for resale.
- If the logos are misused, further action may be taken, including the removal of rights.
Why do I need to sign a licence agreement?
The Yorkshire Dales National Park logo is a valuable asset and, as such, has been protected by trademark.
We think it important to enforce appropriate use for the benefit of all who wish to associate with the National Park – misuse devalues it for everyone - so will be asking people to enter into a legal licensing agreement.
The agreement acknowledges that you will undertake to use the logos respectfully and appropriately and will be registered with the Intellectual Property Office (IPO) which issued the trademark.
Only those who have applied for and received license to use the trademark may do so.
How much will it cost?
The locator logos are free - there is no charge from the National Park Authority to use them. However, the Intellectual Property Office (IPO) charges £50 to register each licensee with them. Once registered, the licence lasts in perpetuity, so this fee is a one-off cost.
If you are holding a time-limited, one-off special event, please contact us as a licence agreement may not be required.
How do I apply?
If after reading the information and documents attached you would like to apply to use one or more of the Yorkshire Dales National Park locator logos, the next step is to complete and sign two forms - the application form and the licence agreement to register you with the IPO.
Return these two forms - along with your cheque for £50 made out to the 'Intellectual Property Office' - by post to Sarah Nicholson, Communications Officer, Yorkshire Dales National Park Authority, Colvend, Hebden Road, Grassington, Skipton, North Yorkshire BD23 5LB.
We may call you to chat through your application and explain the process further.
Assuming you meet the criteria, we will send off your licence agreement and cheque for registration with the IPO. Once we receive confirmation from them we will send you a resource pack which will include high resolution versions of the logos and guidelines on how to use them.
As it's a new project, we'd like to keep in touch to make sure it's working for you and for us. We will be reviewing the process periodically, as well as making sure the National Park brand, and anything associated with it, is kept up to date.
If you have any questions, or need advice or help, please contact Sarah Nicholson, Communications Officer, on 01756 751618 or firstname.lastname@example.org.