OBJECTIVES
UE1. Provide
clear and consistent messages about
what is special and what people can do to help conserve the special qualities
of the Yorkshire Dales National Park, so that at least 50% of visitors and 70%
of residents have an understanding of national park purposes and/or the special
qualities of the Yorkshire Dales by 2010.
UE2. Promote
awareness of the Yorkshire
Dales National Park so that, by 2008, 90% of visitors are aware that they are
in a national park.
UE3. Make
information
about
the Yorkshire Dales National
Park easily accessible and relevant to a diverse range of groups and individuals,
focusing on the urban areas of Yorkshire, Lancashire and Teesside that surround
it, including:
a) increase
the number
of visitors from black and
ethnic minority communities from 1% in 2005 to 2% by 2011;
b) increase
the percentage of residents in Keighley and Bradford who are aware of the National
Park from 25% in 2005 to 30% by 2011.
UE4. Through
the Tourism Partnership,
strengthen and develop the image of the Yorkshire Dales National Park to incorporate
sustainability, inclusion and conservation values, alongside outdoor recreation,
excitement and enjoyment.
UE5. Each
year, develop
and implement at least one
new programme of formal or informal education or training to encourage schools
and groups to get involved in conserving the special qualities of the Yorkshire
Dales National Park.
UE6. Carry
out
research to
identify why few young people
visit national parks other than as part of educational groups, and by 2008 develop
appropriate programmes to encourage an interest in national parks within this
age group.
UE7. Provide
people
from
all backgrounds
with the opportunity to
make a difference to the long-term conservation, enhancement and enjoyment of
the National Park and to contribute to personal health and well-being by providing
at least 5,000 volunteer days per year by 2009.
UE8. Raise
awareness of the
Yorkshire Dales so that by 2008 at least 10% of people in England and Wales can
name it as being a national park.
UE9. As
part
of the Tourism Partnership’s
programme, develop an annual programme of events, walks and activities that use
the special qualities of the Yorkshire Dales National Park to deliver wider benefits,
such as health, leadership skills and spiritual well-being.
UE10. Promote
environmental awareness
amongst tourism
businesses and visitors
within the Yorkshire Dales National Park, so as to increase the number of businesses
offering ‘sustainable tourism products’ from 25% in 2006 to 50% by 2010.
Understanding and enjoyment ~ Aims and objectives
