Objectives
EE1. By
2008 develop a ‘quality of place’ brand,
linked to the National Park’s ‘special qualities’, to use as a common thread
that underpins regeneration and renaissance activity across the area.
EE2. Target
priority economic sectors that use and reinforce the National Park’s assets (notably the creative
industries, food and drink, culture, heritage, education, health and eco-tourism), to
diversify the local economy, and promote the Dales as a dynamic area that is welcoming to ‘low
impact’ business, supports innovation and offers a healthy and attractive lifestyle.
EE3. By
2011 develop, through the Tourism Partnership, a range of high quality, innovative heritage,
cultural and sustainable tourism initiatives that make imaginative use of the area’s image
and assets.
EE4. By
2008 put in place
appropriate
arrangements to ensure land
managers have access to comprehensive and co-ordinated business and environmental
advice for their enterprises.
EE5. Support
local
training in countryside skills,
traditional construction, environmental conservation and sustainable land management
and the development, by 2011, of a local centre providing such training opportunities.
EE6. Avoid
the loss of existing employment land and premises and ensure that, by 2011, at least
9ha of employment land have been made available for sustainable, high-quality
economic
development.
EE7. Work
with local
organisations
and businesses to encourage
adoption of sound environmental practices, and by 2008 identify plans to support
future projects, like the Limestone Country Project and Hay Time Project, that
bring additional economic benefits from sustainable farming and tourism.
EE8. Develop
the scope, quality and co-ordination of recreational infrastructure to increase and promote
the area’s appeal to a wider range of people and groups and to increase the economic
value to local tourism businesses.
EE9 Use
publications,
events and other opportunities
to encourage businesses, residents and visitors to buy and source local food
and products that support national park purposes.
EE10. Improve
access to further
education and training — within or closer to communities — so as to support the
development of the priority sectors.
